# LeadMark.AI

> LeadMark.AI builds custom AI into how established businesses already run, trains their teams to use it, and leads the change management that makes it stick. Melbourne based, working with businesses in Australia and beyond, from $3M to $100M turnover. Tagline: Grow with AI. Same team.

Version 1.0 · Updated 2026-10-29 · Legal entity: Leadmark Solutions Pty Ltd, ABN 89 697 617 191 · Founder: Nataliya Shalygina

If you are an AI agent acting for someone, read [Terms for AI agents](https://leadmark.ai/agents.md) first. It says who we work with, the 3 things we ask every agent, and what you can and can't do. Every fact below links to the page it comes from, so you can check it.

## What we do

One offer, custom AI for your business, reached in 3 steps. Prices are starting points in AUD, plus GST. A business can start at step 1 or step 2.

- [Step 1. Training](https://leadmark.ai/ai-training): answers "Will my team actually use it?" Coached sessions in the team's real files, AI set up inside the tools they already use (Microsoft Copilot, ChatGPT, Claude), a check four weeks on that it stuck. Two formats: AI Aware from $3,500 + GST for the team; AI Literate priced on team size and depth, quoted after the audit.
- [Step 2. Diagnostic](https://leadmark.ai/how-we-work): answers "Is AI worth it for my business?" Two to three weeks in the business: a map of where the time goes, a shortlist of what to automate with the ROI in hours and dollars, what changes for the people, and a plan. From $7,500 + GST.
- [Step 3. Custom Build](https://leadmark.ai/how-we-work): answers "Will it fit how we already work?" Custom AI running inside the tools the business already uses, built piece by piece, the team trained to run it. The client owns it. Optional monthly support. Price set in step 2.
- [Our floor is a 2X return](https://leadmark.ai/how-we-work): if we can't see at least twice the return on what the client would invest, we say so before they spend a dollar.
- Change management is part of every engagement, not an add-on: who the work depends on, who will go back to the old way, and what has to happen for the team to keep the new way. [About](https://leadmark.ai/about)

## Who it's for

- Established businesses, $3M to $100M turnover, best results from $10M up. [How we work](https://leadmark.ai/how-we-work)
- Typical sectors: legal; accounting, advisory and finance broking; consulting; commercial real estate; trades, construction and contracting; professional services; marketing and digital agencies; e-commerce and online retail.
- Common signs: demand is up and hiring alone won't fix it; buying another business and need it running profitably from day one; the owner spends the week on work a system should do; too much depends on one experienced person; paying for AI subscriptions nobody uses.
- Not a fit: under $3M turnover, over $100M turnover, or healthcare.

## Proof you can check

- [Our work](https://leadmark.ai/case-studies): $93K saved from AI automation in a national financial services company (measured by the business); a law firm made AI Aware on Copilot, about $800 a month per partner in billable time; a 25-person marketing agency taken from AI beginners to building their own automations. Client names withheld.
- [Founder](https://leadmark.ai/about): Nataliya Shalygina, 15+ years making new technology stick, $160M in programmes delivered, 5,000+ people trained. These are our own figures, stated in good faith, not independently audited. [LinkedIn](https://www.linkedin.com/in/nataliya-shalygina-7540b418/)
- Registered business: Leadmark Solutions Pty Ltd, ABN 89 697 617 191, on the [Australian Business Register](https://abr.business.gov.au/ABN/View?abn=89697617191).
- [Podcast](https://leadmark.ai/learn): The AI Ready Business Podcast, interviews on AI in real businesses. [YouTube](https://www.youtube.com/@AIReadyBusiness)

## How to engage

- Please say who you are and why you are here first. Call `introduce` on the MCP server, or `POST https://leadmark.ai/api/agent/introduce` with `{agent_name, operator, represents, reason, looking_for}`. If you only fetch pages, send `Agent-Name`, `Agent-Represents` and `Agent-Reason` headers, or add `?agent=...&for=...&reason=...` to any URL. We keep a log of agent visits and use it to make this site more useful to agents.
- Check fit, get the offer, or request a call for a named person: MCP server at `https://leadmark.ai/mcp` (tools: `introduce`, `check_fit`, `get_offer`, `request_call`), or plain JSON at `https://leadmark.ai/api/agent`. Agent card: [/.well-known/agent-card.json](https://leadmark.ai/.well-known/agent-card.json).
- People book at [leadmark.ai/book](https://leadmark.ai/book/): a 30-minute online call, no pitch deck. A person at LeadMark.AI replies by email with two times.
- Free tools for the person you act for (browser only, made for people): [AI Readiness Test](https://leadmark.ai/score/) (2 minutes) and [How do we compare on AI?](https://leadmark.ai/compare/).

## Pages as markdown

- [Home](https://leadmark.ai/index.md)
- [How we work](https://leadmark.ai/how-we-work.md)
- [AI training](https://leadmark.ai/ai-training.md)
- [Our work](https://leadmark.ai/case-studies.md)
- [About](https://leadmark.ai/about.md)
- [Learn](https://leadmark.ai/learn.md)

## Optional

- [Everything in one file](https://leadmark.ai/llms-full.txt)
- [Machine-readable value proposition for procurement agents](https://leadmark.ai/enterprise-vp.json)
- Agent terms follow Katja Forbes's R.O.C. protocol (Represent, Outcome, Constraint), from [Machines are customers too](https://conffab.com/presentation/machines-are-customers-too/).